Practice information

Terms of Use.

Effective August 7, 2026 · Naples, Florida

The short version

This site is information, not advice. Reading it makes no one a client, and nothing on it is an offer, an appraisal, or a promise about the market. 26 North is not a brokerage — licensed real estate services run through an independent one; everything else is scoped in writing before it begins.

i.Who we are

26 North (“the practice,” “we”) is a real estate research, underwriting, and advisory practice based in Naples, Florida, serving Collier and Lee counties.

26 North is not a real estate brokerage, and it does not own, control, or speak for one. Where an engagement involves activity Florida law reserves to licensees — buyer or seller representation, or negotiating a real estate transaction for compensation — that work is provided through a licensed real estate brokerage and performed by a licensed real estate agent: ordinarily Victor Morales, Florida real estate sales associate, license SL3663303, as an affiliated licensee of Realty Hub (U S Realty Hub LLC), an independent Florida-licensed real estate brokerage — or, where a client is better served by referral, another licensed brokerage and agent. Compensation for licensed services is paid to and through the brokerage of record, as Florida law requires. Research, consulting, and advisory engagements are professional services of the practice, scoped and agreed separately in writing.

ii.Information, not advice

Everything on this site is general information about how the practice works. It is not legal, tax, accounting, investment, insurance, or financial advice, and it is not advice about any specific property or decision. Reading this site, or writing to us through it, does not create a client, agency, or fiduciary relationship. An engagement begins only when its scope is agreed in writing by both sides.

iii.Not an offer, not an appraisal

Nothing on this site is an offer, or a solicitation of an offer, to buy or sell any property or security. Our analyses, estimates, and opinions of value are the working views of a market participant. They are not appraisals; an appraisal may be performed only by a state-licensed or state-certified appraiser. Where a decision needs one, commission one.

iv.Research & data

Our work rests on evidence drawn from public and licensed sources, joined and maintained by the practice through methods of its own. We believe our sources reliable; we do not guarantee them. Figures on this site describe the evidence base at a point in time and change as the underlying records update. Forward-looking statements are estimates and opinions, not assurances of value, performance, or outcome, and we assume no duty to update them. The data assets, joins, and methods behind the work are proprietary to the practice and form no part of any deliverable unless a written scope says otherwise.

v.Using this site

  • You may read, link to, and share this site for personal, informational purposes.
  • You may not scrape, systematically extract, or republish its content, analysis, or design without our written permission.
  • You may not use the site unlawfully, or interfere with its operation.
  • The enquiry form is for starting a conversation. Personal information you send is handled as the privacy policy describes — but an unsolicited message does not create an obligation of confidentiality. That, too, is agreed in writing.

vi.Intellectual property

The text, design, analysis, and imagery on this site belong to the practice and may not be reproduced without written permission. REALTOR® is a registered mark of the National Association of REALTORS® and identifies membership in it; the Equal Housing Opportunity logo and all other third-party marks belong to their owners.

vii.Fair housing

We provide every service without regard to race, color, religion, sex, disability, familial status, national origin, or any other class protected by federal, Florida, or local law — and to the same professional standard for everyone. We support and comply with the Fair Housing Act.

viii.Liability

This site is provided as is and as available, without warranties of any kind, express or implied. To the fullest extent Florida law allows, the practice, the licensee, and the licensee’s affiliated brokerage are not liable for indirect, incidental, consequential, or punitive damages arising from use of this site or reliance on its contents, and our total liability arising from the site will not exceed one hundred U.S. dollars. Nothing here limits liability that cannot lawfully be limited — and nothing here alters a signed engagement, whose own terms govern the work done under it.

ix.Governing law

These terms are governed by the laws of the State of Florida, without regard to conflict-of-law rules. Any dispute arising from this site belongs in the state or federal courts serving Collier County, Florida. If part of these terms is found unenforceable, the rest stands.

x.Changes & contact

We may revise these terms from time to time; the effective date above identifies the current version, and continued use of the site is acceptance of it. Questions belong here:

Practice
26 North · Naples, Florida
Brokerage affiliation
Realty Hub · U S Realty Hub LLC · Orlando, Florida · an independent brokerage